Budweiser Brewery Fresh Beer

Last year, Budweiser shared Budweiser Brewery Fresh Beer with concert goers in the New York, Ontario and Quebec area. The same Budweiser beer, but delivered cold, unpasteurized, and free from artificial ingredients, additives or preservatives.

Budweiser Brewery Fresh tanks
Photo courtesy of Budweiser

Tank beer is relatively new to Canada, and these tanks certainly look good - and fresh. They are so fresh that they have to be consumed within two weeks, ensured by the expiry date that is chalked onto the tanks and custom tap handles. These custom tap handles were created by Wylie Jack Tap Handles & Branding.

Budweiser brewery fresh tap handles
Budweiser Tap Handles created by Wylie Jack Tap Handles & Branding

A few facts about Budweiser:

1. Budweiser was created by Germans.

Adolphus Busch, emmigrated to St. Louis and met Lily Anheuser, whose father (Eberhard Anheuser) owned a brewery. Eberhard Anheuser preceded beer with soap and candle manufacturing and was the largest soap and candle manufacturer in St. Louis. He bought the Bavarian Brewery in 1852, and renamed it Anheuser-Busch.

2. Rice is the secret ingredient in Budweiser. The five ingredients: water, barley malt, yeast, hops and rice.

3. The “American Lager” developed by Anheuser-Busch was not the typical beer drank in its beginning era. Dark ales were the drinks of choice, but Budweiser quickly won over the country with the crisp, drinkable lager-style beer. The Budweiser name pays homage to Buweis - a region of Czechoslovakia known for pale lagers.

4. Prohibition didn’t stop Budweiser. Anheuser-Busch developed alcohol free, cereal based beverages in the years prior to prohibition. They also sold soda and ice cream in the prohibition era, which kept them on track to continue business until the end of prohibition.

5. Budweiser was the first beer to use pasteurization. Budweiser was the first beer to travel via refrigerated railcars.

Budweiser Clydesdales
Budweiser Clydesdales Photo courtesy gosycamores.com

6. Budweiser Clydesdales must fit the part: 72 inches tall, Gelding 4 years or older, between 1800-2300 lbs, white blaze and legs, black mane and tail.

7. In 1957, Anheuser-Busch became the largest brewer in the US. In 2008, InBev (Belgian-Brazilian brewing company) joined Anheuser-Busch, creating Anheuser-Busch InBev, the world’s largest brewer.

Budweiser Brewery fresh Tap handles
Budweiser Brewery Fresh Tap Handles